The market for Affiliate Marketing is booming. It has become mainstream in the last couple of years as more and more retailers are using the channel for customer acquisition. It’s an intelligent marketing concept through which you showcase your brand in affiliate websites and get recommended to your prospect customers.
If visitors purchase or sign-up for your product/service from the affiliate site, only then you pay a commission to the affiliate website owner. This oldest and cost-efficient marketing technique is still prevalent in today’s world, and if done in a tactical manner, gives effective results.
As for affiliate website owners, you can generate a decent stream of income by recommending specific brands to the suitable target group. Also, you can boost your affiliate marketing efforts by developing credible and informative content around the products and services you advertise.
Affiliate With Reputable Websites:
affiliate sites that make the first move when it comes to affiliate relationship. Sometimes, especially if your product/service is relatively new, your business should be the one taking the initiative and reaching out to reputable websites/blogs known for utilising affiliate marketing. Can you imagine how many brands dream of being listed in Pat’s resources section?
Research conducted in November 2014 stated that 46% of all affiliate clicks and 26% of all affiliate retail clicks came from mobile users. it’s high time to ensure that your affiliate sites are mobile-friendly and responsive. You really can’t go far without considering your potential audience who happen to be the mobile users. Hence, it may be worthwhile adding an extra “mobile-friendly” requirement for your prospect affiliate representatives.
Working with influencers is like having your own private army of brand ambassadors. According to our network data, fashion influencers increased their orders for luxury goods at a rate of 35 percent in 2016. Luxury advertisers have a lot of room for growth from these partnerships, as many shoppers use influencers to gain exposure to new products and brands. Another critical component to influencer growth will be the ability of networks to create tools that make it easy for influencers, particularly for nascent publishers, to create beautiful product showcases for the brands they love.
Growth Opportunity :
The evolution of content marketing has applied pressure on CMOs to continuously curate content around their business goals. Affiliate marketers are experts in creating compelling content around a retailer’s brand. Those retailers that understand the wide reaching, cost-effective impact affiliate marketers can demonstrate with their content will capture even greater success from affiliate marketing. More industry leaders need to advocate in support of the Marketplace Fairness Act; a bill that will essentially eliminate the Affiliate Nexus Tax laws. Join or donate to the PMA to make a difference.
This is gonna be a tremendously inspiring year, for sure!
There will be some major life-changing opportunities to come in this astoundingly cool 2017 and a lot of new affiliate marketing trends to explore.
For those of you who are eager to get started, We suggest you take a good look at these awesome affiliate marketing trends and start the year with a loud and capital-filled bang!